The Business of Me

Finding good keywords and avoiding bad ones is necessary for well preforming GoogleAd campaign.  A  good keyword is high quality, and relevant. It describes your product and targets your audience. It will be niche to your business and competitive in your field. It sounds like a tall order but being able to hone in your keywords will drive business to your site and offer a higher conversion rate.  Avoiding bad keywords will help to save money and grow your business quicker. I want to make my brand known as quickly as possible in order to help with word of mouth and get into the market I am striving for. If you start out advertising to the wrong market it could cause more problems trying to get into the RIGHT one.  It's similar to an indie author that I know. She started out making friend people in the "clean reads" community and really loves it but her books are a little more heavy than people in that community read so she has trouble marketing it to them. 

 This week was rough. Taxes are definitely out of my wheel house but I think I made some headway. This website was really helpful in figuring out sale tax  https://www.bench.co/blog/tax- tips/calculate-sales-tax . I will be using Stripe and PayPal and they will help with collecting the right amount of sales tax for each state. As for licensing, I don't need much except for registration, which I did preemptively last week. Registration was pretty easy because Utah has a one stop process which makes it really easy (relatively) and included filing with the federal government for tax purposes. I chose to go with an LLC for the protections if offered. Never mix business with pleasure as the saying goes. haha   There is a lot more involved in starting a business than I thought. I guess that's why more people aren't doing it. The legal aspect is the part that scares me most and I really hope I am doing everything right. 

       When people say coding is its own language, they mean it. This week we focused on design of the website as well as adding credit card payments. Getting everything set up is harder than I thought it would be. For payments, specifically through PayPal, you need to insert a code to allow the button to function and unfortunately it is not as easy as copy/paste. I still think PayPal is a good option for my site and I want to see it through.       The design aspect is fun for me and I’m glad a chose a builder that is a little more intuitive for now. There is a lot of information to make sure is added to your website and I am glad I can focus on that instead of trying to design a site without a template. Choosing colors was a hard task but I finally came up with a color scheme I like and now I just need to figure out how I want to incorporate it.

   This week was the hardest yet. I am learning things I know nothing about and a lot of it is researching it for yourself. I struggled a little bit learning the difference between a web builder and a host because most builders will also host your website and it's packaged up together half of the time. A web builder is basically something that is writing code for you, speaking web creation language so you don’t have to learn it yourself. The host is who stores all the code and makes it readily available for use.         My favorite builders were probably WordPress and Squarespace but there are so many great options out there. It really comes down to your business model and ideas for the future. For me, look and customization played a big part in favorites.          I feel like there were even more options when it came to webhosting. I ultimately settled on Hostinger and will most likely end up using them for ...