Skip to main content

GoogleAd Keywords

Finding good keywords and avoiding bad ones is necessary for well preforming GoogleAd campaign.  A good keyword is high quality, and relevant. It describes your product and targets your audience. It will be niche to your business and competitive in your field. It sounds like a tall order but being able to hone in your keywords will drive business to your site and offer a higher conversion rate. 

Avoiding bad keywords will help to save money and grow your business quicker. I want to make my brand known as quickly as possible in order to help with word of mouth and get into the market I am striving for. If you start out advertising to the wrong market it could cause more problems trying to get into the RIGHT one. 

It's similar to an indie author that I know. She started out making friend people in the "clean reads" community and really loves it but her books are a little more heavy than people in that community read so she has trouble marketing it to them. 

Comments

Post a Comment

Popular posts from this blog

Quality Score and Google Analytics

 Quality Score      A Google Ads quality score is like a check engine light. It shows when something is in need of attention but doesn't tell you exactly what. The score is best off of three things. Your click through rate, the relevance of your ad to what people search for and the quality of your landing page. It's an overall performance score at how well you are doing at giving the consumer what they want. A few tips for raising your score are: 1. Optimize the mobile site. Be sure it is easy to navigate and has a fast loading time. 2. Answer the user's search. 3. Treat data responsibly.  Google Analytics      Google Analytics gathers data on your user. It tell you how long they are staying on a page as well has how they navigate to each page. It also shares your demographic. This data can help you further optimize your site, generate leads, drive sales, and raise brand awareness. 
Post a Comment
Read more

Backlinks and Analytics

Backlinks   There are many strategy's for building backlinks and what will work best for you won't work the best for everyone else. It's important to find your target audiences and the places they spend their time online. That will help you to know how to build your own strategy.  My strategy contains consistent posting on social media sites that have been found to be where my audience is located such as Pinterest and Instagram. I will also include LinkedIn for the purposes of my backlinks. It's important that your social media backlinks are shareable and highly valuable. You need high quality content if you want it to do well. I will also be reaching out to authors to include products and backlinks onto their sites.  Analytics Google Analytics is a helpful tool to gain insights on your target audience. You can find ages, gender, location, even browsers and device types. Another thing analytics is great at gathering information about is how long people are staying on...
Post a Comment
Read more

SEO

This week we worked on our search engine optimization. There are many things that going into this but important things to include are unique value, keyword optimization, social media sharable, and user experience. Each of these play key parts in your website being included high up on a search engine.  Having unique value sets you apart and keeps you revenant. You need to be able to offer something in a way that no one else is.  Keywords are how people find you. If you aren't using them correctly then when people are searching for something you are able to help them with you will not be included in their results.  Nothing turns people away like a poor user experience. It creates your first impression and reflects your customer service. If people don't have a good experience on your interface they are going to trust what you have to offer.  Social media is a key tool these days. It's a way to build a brand and you can use it for free. It offers a quick way to get word ...
Post a Comment
Read more