Skip to main content

Be the Good

Week 12 

3/16/21

This week’s theme is "Becoming a Change Maker." The study from this week is bringing home the importance of choosing a career where you can make a difference in the world. It is necessary to investigate the mission of each of our steeping stones. The mission of the company/job is just as if not more valuable than the position we accept.

Elder Holland in this October 2014 conference address, “Are We Not All Beggars?”, stated “Down through history, poverty has been one of humankind’s greatest and most widespread challenges. Its obvious toll is usually physical, but the spiritual and emotional damage it can bring may be even more debilitating. In any case, the great Redeemer has issued no more persistent call than for us to join Him in lifting this burden from the people.” In one of the videos watched this week, it was stated that Isaiah 58 and Malachi 3 tell us how to relieve this poverty. Specifically quoting Malachi 3:10 “Bring all the tithes into the storehouse, that there may be meat in mine house, and prove me now herewith, saith the Lord of Hosts, if I will not open you the windows of heaven, and pour you out a blessing, that there shall not be room enough to receive it.”

Elder Holland also gives us ways to help. He says, “For one thing, we can, as King Benjamin taught, cease withholding our means because we see the poor as having brought their misery upon themselves… In addition to taking merciful action in their behalf, we should also pray for those in need… Amulek says, “After [you] have [prayed], if [you] turn away the needy, and the naked, and visit not the sick and afflicted, and impart of your substance, if [you] have [it], to those who stand in need—I say unto you, … your prayer is vain, and availeth you nothing, and [you] are as hypocrites who do deny the faith.”15 What a stunning reminder that rich or poor, we are to “do what we can” when others are in need.”

Are our entrepreneurial goals chasing money or creating something that may relieve even a little bit of suffering in the world? Are we staying honest and virtuous on our quest to become?

In the Harvard Business Review, “What’s a Business For?”, by Charles Handy, he says, talking about capitalism, “Conceal truth or erode trust, and the game becomes so unreliable that no one will want to play.” He then goes on to explain how the market would crash and we would be left to rely on others for our wealth. We know the importance of self-reliance if we want to stay out of poverty and be able to help others. Handy goes on to say “The purpose of a business…is not to make a profit, full stop. It is to make a profit so that the business can do something more or better. That “something” becomes the real justification for the business.” Throughout the article Handy paints of picture of Americans distrust of its corporate leaders, he gives a few examples of ways to change this. Here are two I agree with. First, “If companies decide to reward their key people with a share of the profits instead, then those members will be even more likely to take a keen interest in the truth of the [reported] numbers.” If the members of a company feel like they have an actual stake in said company not only will they be interested in knowing the correct numbers of the company, but they will also be more motivated to be innovative. Second, “Business needs to take the lead in areas such as environmental and social sustainability instead of forever letting itself be pushed onto the defensive.” It goes back to what Guy Kawasaki said about trusting first to then earn trust. If, as a business, you trust that taking care of the environment and people as a whole, even if they aren’t and may never be your customers, you are more likely to earn the trust of all.  


Comments

Popular posts from this blog

GoogleAd Keywords

Finding good keywords and avoiding bad ones is necessary for well preforming GoogleAd campaign.  A  good keyword is high quality, and relevant. It describes your product and targets your audience. It will be niche to your business and competitive in your field. It sounds like a tall order but being able to hone in your keywords will drive business to your site and offer a higher conversion rate.  Avoiding bad keywords will help to save money and grow your business quicker. I want to make my brand known as quickly as possible in order to help with word of mouth and get into the market I am striving for. If you start out advertising to the wrong market it could cause more problems trying to get into the RIGHT one.  It's similar to an indie author that I know. She started out making friend people in the "clean reads" community and really loves it but her books are a little more heavy than people in that community read so she has trouble marketing it to them. 

Writing an Ad

 This week we focused on writing and finalizing our Google Ads. I believe I have come up with some good headlines and descriptions, but I won't really know until we put them into action and see how they do. I'm excited to test out the ads and adjust as needed. I think going through with an actual campaign will be the best way to learn the ins and outs.  This is a youtube video our teacher shared last week that is a pretty thorough explanation of Google ads.  https://www.youtube.com/watch?si=DQmaymgbBfC5vjYa&v=a-JmhK9nKJk&feature=youtu.be What I will be testing out.  Headlines  Bookish Merchandise Prose Before Bros Prose Before Bros Co Literary Community Literary Designs Popular Book Designs Book Club Fits Shop Bookish Tees Merch for Readers Book Lover Merch Inspired by Bookstagram Inspired by Booktok Inspired by Indie Authors Niche Bookish Apparel Descriptions Book Sweatshirts and Tees Inspired by Your Favorite Books | Literary Community | Shop Online No...

Quality Score and Google Analytics

 Quality Score      A Google Ads quality score is like a check engine light. It shows when something is in need of attention but doesn't tell you exactly what. The score is best off of three things. Your click through rate, the relevance of your ad to what people search for and the quality of your landing page. It's an overall performance score at how well you are doing at giving the consumer what they want. A few tips for raising your score are: 1. Optimize the mobile site. Be sure it is easy to navigate and has a fast loading time. 2. Answer the user's search. 3. Treat data responsibly.  Google Analytics      Google Analytics gathers data on your user. It tell you how long they are staying on a page as well has how they navigate to each page. It also shares your demographic. This data can help you further optimize your site, generate leads, drive sales, and raise brand awareness.