Skip to main content

Backlinks and Analytics

Backlinks 

 There are many strategy's for building backlinks and what will work best for you won't work the best for everyone else. It's important to find your target audiences and the places they spend their time online. That will help you to know how to build your own strategy. 

My strategy contains consistent posting on social media sites that have been found to be where my audience is located such as Pinterest and Instagram. I will also include LinkedIn for the purposes of my backlinks. It's important that your social media backlinks are shareable and highly valuable. You need high quality content if you want it to do well. I will also be reaching out to authors to include products and backlinks onto their sites. 

Analytics

Google Analytics is a helpful tool to gain insights on your target audience. You can find ages, gender, location, even browsers and device types. Another thing analytics is great at gathering information about is how long people are staying on particular pages to help you know what is working and what is not. 

Helpful links

Is Link Building Still Effective in 2022 - Spokane Web Design Services ✓ Top Rated Spokane Agency | Enleaf™

Free Broken Link Checker - Dead Link Checking Tool by Ahrefs


Comments

Post a Comment

Popular posts from this blog

Writing an Ad

 This week we focused on writing and finalizing our Google Ads. I believe I have come up with some good headlines and descriptions, but I won't really know until we put them into action and see how they do. I'm excited to test out the ads and adjust as needed. I think going through with an actual campaign will be the best way to learn the ins and outs.  This is a youtube video our teacher shared last week that is a pretty thorough explanation of Google ads.  https://www.youtube.com/watch?si=DQmaymgbBfC5vjYa&v=a-JmhK9nKJk&feature=youtu.be What I will be testing out.  Headlines  Bookish Merchandise Prose Before Bros Prose Before Bros Co Literary Community Literary Designs Popular Book Designs Book Club Fits Shop Bookish Tees Merch for Readers Book Lover Merch Inspired by Bookstagram Inspired by Booktok Inspired by Indie Authors Niche Bookish Apparel Descriptions Book Sweatshirts and Tees Inspired by Your Favorite Books | Literary Community | Shop Online No...
Post a Comment
Read more

GoogleAd Keywords

Finding good keywords and avoiding bad ones is necessary for well preforming GoogleAd campaign.  A  good keyword is high quality, and relevant. It describes your product and targets your audience. It will be niche to your business and competitive in your field. It sounds like a tall order but being able to hone in your keywords will drive business to your site and offer a higher conversion rate.  Avoiding bad keywords will help to save money and grow your business quicker. I want to make my brand known as quickly as possible in order to help with word of mouth and get into the market I am striving for. If you start out advertising to the wrong market it could cause more problems trying to get into the RIGHT one.  It's similar to an indie author that I know. She started out making friend people in the "clean reads" community and really loves it but her books are a little more heavy than people in that community read so she has trouble marketing it to them. 
Post a Comment
Read more

Social Media

     This week we learned about using social media for search engine optimization and networking. Social media is a fantastic tool that is free to use. (Of course, you can spend money to help your efforts.) With many people on one or more platform, social media is helpful for reaching a large audience and establishing authority in the industry.       In order to take full advantage it is important to do your due diligence. This includes researching where your audience spends their time online to discover which platforms would be most beneficial to use. It's also important to discover what keeps your audience engaged to keep them coming back. Their engagement means they will also be sharing your content and gathering others. So, it vital to make sure that your content is in fact shareable.      Using social media for SEO means that you still need to on top of keywords and calls to action. These things are important to making your content ...
Post a Comment
Read more