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SEO

This week we worked on our search engine optimization. There are many things that going into this but important things to include are unique value, keyword optimization, social media sharable, and user experience. Each of these play key parts in your website being included high up on a search engine. 

Having unique value sets you apart and keeps you revenant. You need to be able to offer something in a way that no one else is. 

Keywords are how people find you. If you aren't using them correctly then when people are searching for something you are able to help them with you will not be included in their results. 

Nothing turns people away like a poor user experience. It creates your first impression and reflects your customer service. If people don't have a good experience on your interface they are going to trust what you have to offer. 

Social media is a key tool these days. It's a way to build a brand and you can use it for free. It offers a quick way to get word of mouth out and people want to share things they are loving. Make it easy for them. 


 Helpful links

Write successful text ads - Google Ads Help

6 Essential PPC Landing Page Optimizations - Moz

SEO Starter Guide: The Basics | Google Search Central  |  Documentation  |  Google for Developers

Website Builder: How to Make a Website Appear on Google | Hostinger Help Center

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