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ROI

 This week we learned about calculating ROI's or return on investment of our Google Ads. Google has their own help page to assist with this. Return on investment (ROI) - Google Ads Help


We also looked into creating better keywords and ads. 

"How do you determine which keywords are most effective in your campaign?

    1. Remove ineffective keywords
    2. Add resources to strengthen the most effective keywords
    3. Better align the keywords with the proper ad and landing page
    4. Limit impressions on irrelevant searches"

This quick list comes directly from our assignment and gives an overview on getting the most out of your keywords. To dive a little deeper, ineffective keywords have low conversions, low clicks, or are rarely searched, essentially doing nothing for you. To strengthen your effective keywords you want to find similar ones that would also work well. Align your keys words with your landing page for better relevance. And lastly, to limit impressions that are irrelevant you'll want to add "negative keywords" so your ads won't pop up in searches that have nothing to do with you. 

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