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Social Media

    This week we learned about using social media for search engine optimization and networking. Social media is a fantastic tool that is free to use. (Of course, you can spend money to help your efforts.) With many people on one or more platform, social media is helpful for reaching a large audience and establishing authority in the industry.

     In order to take full advantage it is important to do your due diligence. This includes researching where your audience spends their time online to discover which platforms would be most beneficial to use. It's also important to discover what keeps your audience engaged to keep them coming back. Their engagement means they will also be sharing your content and gathering others. So, it vital to make sure that your content is in fact shareable. 

    Using social media for SEO means that you still need to on top of keywords and calls to action. These things are important to making your content searchable. As keywords are ever changing, you need to make sure you are staying relevant so your growth does not become stagnant. 



 Helpful links 

Social Media SEO (contentmarketinginstitute.com)

5 Steps to Creating a Successful Social Media Strategy for 2017 | Social Media Today

How To Create A Social Media Marketing Plan For The New Year [SOCIAL MEDIA TIPS] (kaltura.com)

5 Free Social Media Marketing Tools – The Expert’s Choice (talkwalker.com)

How to Create a Social Media Plan: The Complete Guide + Templates (visme.co)

12 Proven Pinterest Marketing Strategies for Small Businesses and Bloggers - https://pegfitzpatrick.com


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