Skip to main content

Writing an Ad

 This week we focused on writing and finalizing our Google Ads. I believe I have come up with some good headlines and descriptions, but I won't really know until we put them into action and see how they do. I'm excited to test out the ads and adjust as needed. I think going through with an actual campaign will be the best way to learn the ins and outs. 

This is a youtube video our teacher shared last week that is a pretty thorough explanation of Google ads. 

https://www.youtube.com/watch?si=DQmaymgbBfC5vjYa&v=a-JmhK9nKJk&feature=youtu.be

What I will be testing out. 

Headlines 

  • Bookish Merchandise
  • Prose Before Bros
  • Prose Before Bros Co
  • Literary Community
  • Literary Designs
  • Popular Book Designs
  • Book Club Fits
  • Shop Bookish Tees
  • Merch for Readers
  • Book Lover Merch
  • Inspired by Bookstagram
  • Inspired by Booktok
  • Inspired by Indie Authors
  • Niche Bookish Apparel

Descriptions

  • Book Sweatshirts and Tees Inspired by Your Favorite Books | Literary Community | Shop Online Now
  • Bookish Apparel Inspired by Your Favorite Books | Literary Designs 
  • Bookish Merch Inspired by Indie Authors | Shop Online Now. Book Sweatshirts and Tees
  • Gifts for Book Lovers | Niche Literary Merchandise. Bookish tees and more.
  • Bookish Merchandise Inspired by a Love of Stories | Gifts for Book Lovers
  • Apparel Inspired by your Favorite Stories | Shop Online Now. Bookish Tees and More


Comments

Popular posts from this blog

Quality Score and Google Analytics

 Quality Score      A Google Ads quality score is like a check engine light. It shows when something is in need of attention but doesn't tell you exactly what. The score is best off of three things. Your click through rate, the relevance of your ad to what people search for and the quality of your landing page. It's an overall performance score at how well you are doing at giving the consumer what they want. A few tips for raising your score are: 1. Optimize the mobile site. Be sure it is easy to navigate and has a fast loading time. 2. Answer the user's search. 3. Treat data responsibly.  Google Analytics      Google Analytics gathers data on your user. It tell you how long they are staying on a page as well has how they navigate to each page. It also shares your demographic. This data can help you further optimize your site, generate leads, drive sales, and raise brand awareness. 

Backlinks and Analytics

Backlinks   There are many strategy's for building backlinks and what will work best for you won't work the best for everyone else. It's important to find your target audiences and the places they spend their time online. That will help you to know how to build your own strategy.  My strategy contains consistent posting on social media sites that have been found to be where my audience is located such as Pinterest and Instagram. I will also include LinkedIn for the purposes of my backlinks. It's important that your social media backlinks are shareable and highly valuable. You need high quality content if you want it to do well. I will also be reaching out to authors to include products and backlinks onto their sites.  Analytics Google Analytics is a helpful tool to gain insights on your target audience. You can find ages, gender, location, even browsers and device types. Another thing analytics is great at gathering information about is how long people are staying on...

SEO

This week we worked on our search engine optimization. There are many things that going into this but important things to include are unique value, keyword optimization, social media sharable, and user experience. Each of these play key parts in your website being included high up on a search engine.  Having unique value sets you apart and keeps you revenant. You need to be able to offer something in a way that no one else is.  Keywords are how people find you. If you aren't using them correctly then when people are searching for something you are able to help them with you will not be included in their results.  Nothing turns people away like a poor user experience. It creates your first impression and reflects your customer service. If people don't have a good experience on your interface they are going to trust what you have to offer.  Social media is a key tool these days. It's a way to build a brand and you can use it for free. It offers a quick way to get word ...