The Business of Me

Finding good keywords and avoiding bad ones is necessary for well preforming GoogleAd campaign.  A  good keyword is high quality, and relevant. It describes your product and targets your audience. It will be niche to your business and competitive in your field. It sounds like a tall order but being able to hone in your keywords will drive business to your site and offer a higher conversion rate.  Avoiding bad keywords will help to save money and grow your business quicker. I want to make my brand known as quickly as possible in order to help with word of mouth and get into the market I am striving for. If you start out advertising to the wrong market it could cause more problems trying to get into the RIGHT one.  It's similar to an indie author that I know. She started out making friend people in the "clean reads" community and really loves it but her books are a little more heavy than people in that community read so she has trouble marketing it to them. 

 This week was rough. Taxes are definitely out of my wheel house but I think I made some headway. This website was really helpful in figuring out sale tax  https://www.bench.co/blog/tax- tips/calculate-sales-tax . I will be using Stripe and PayPal and they will help with collecting the right amount of sales tax for each state. As for licensing, I don't need much except for registration, which I did preemptively last week. Registration was pretty easy because Utah has a one stop process which makes it really easy (relatively) and included filing with the federal government for tax purposes. I chose to go with an LLC for the protections if offered. Never mix business with pleasure as the saying goes. haha   There is a lot more involved in starting a business than I thought. I guess that's why more people aren't doing it. The legal aspect is the part that scares me most and I really hope I am doing everything right. 

       When people say coding is its own language, they mean it. This week we focused on design of the website as well as adding credit card payments. Getting everything set up is harder than I thought it would be. For payments, specifically through PayPal, you need to insert a code to allow the button to function and unfortunately it is not as easy as copy/paste. I still think PayPal is a good option for my site and I want to see it through.       The design aspect is fun for me and I’m glad a chose a builder that is a little more intuitive for now. There is a lot of information to make sure is added to your website and I am glad I can focus on that instead of trying to design a site without a template. Choosing colors was a hard task but I finally came up with a color scheme I like and now I just need to figure out how I want to incorporate it.

   This week was the hardest yet. I am learning things I know nothing about and a lot of it is researching it for yourself. I struggled a little bit learning the difference between a web builder and a host because most builders will also host your website and it's packaged up together half of the time. A web builder is basically something that is writing code for you, speaking web creation language so you don’t have to learn it yourself. The host is who stores all the code and makes it readily available for use.         My favorite builders were probably WordPress and Squarespace but there are so many great options out there. It really comes down to your business model and ideas for the future. For me, look and customization played a big part in favorites.          I feel like there were even more options when it came to webhosting. I ultimately settled on Hostinger and will most likely end up using them for ...

  Affiliate and drop shipping business models both offer some ease where startup costs and convenience are concerned. Knowing your business goals will help you to decide which model would work best for you. The affiliate model allows you to market products that are on a site like Amazon and then receive commission when the traffic you drive their purchases the product you advertised. Many influencers have a business like this. They talk about a product they like and link you to it. When you buy it, they get a small commission. As anyone who has used Amazon knows, they process the order, ship it out, and take care of any returns. This is a low-risk business model but needs a strong marketing strategy as you won’t make very much unless you are driving a lot of traffic to the site. Some top affiliate markets: CJ Affiliate ClickBank Rakuten Advertising Awin Impact Amazon Shareasale Ebay Partner Netwo rk    Bass Pros   REI Drop shipping is ...

       This week in Web Creation we focused on demand and completion research when starting a business. All of this information was gathered in GoogleAds. We created an account then switched to expert mode or create campaign later. We then used the keywords functions to find clicks, impressions and competition (high, medium, low.)      Using the numbers we found within, we had to decide if the business idea was a viable one. Something that has low demand and high competition is probably something to stay away from unless you have a way to innovate it. On the opposite side, something with high demand and low competition could be a winner. There are things to keep in mind with what you find. To use the example Brother Scott used. Let’s say there is a high demand for hot dogs but there a ton of hot dog stands out there, if you choose to sell hot dogs as well you are going to have to find a way to differentiate yourself. Or let’s say you are going to sel...

  Week 14 4/4/21   This was my first semester back in school after a ten-year break. I am so thankful I was led to taking this class to dip my toes back in. This course has been very inspiring from learning more about integrity, gratitude, and perveance to establishing habits of character, finding your passion and disciple leadership. The biggest takeaway, however, is the significance of relying on our Father in Heaven. As we rely on and align our will with God’s we can create a life full of meaning. The journey to entrepreneurship is not an easy one and to take it you need to depend on guidance from Heavenly Father to help keep the rest of your life in balance. Entrepreneurship requires acts of faith, which is something that develops the more use it. It takes a lifetime of learning but that is what this life is for.     My last bit of advice for someone wishing to begin the journey of entrepreneurship is this, begin with the end in mind. I have a house f...