Skip to main content

Demand and Competition

     This week in Web Creation we focused on demand and completion research when starting a business. All of this information was gathered in GoogleAds. We created an account then switched to expert mode or create campaign later. We then used the keywords functions to find clicks, impressions and competition (high, medium, low.)

    Using the numbers we found within, we had to decide if the business idea was a viable one. Something that has low demand and high competition is probably something to stay away from unless you have a way to innovate it. On the opposite side, something with high demand and low competition could be a winner. There are things to keep in mind with what you find. To use the example Brother Scott used. Let’s say there is a high demand for hot dogs but there a ton of hot dog stands out there, if you choose to sell hot dogs as well you are going to have to find a way to differentiate yourself. Or let’s say you are going to sell snow cones in an ice castle. There’s little competition but there is also no demand. You’ll have to find a way to make people want your product.

    I personally don’t think GoogleAds should be the only research you do for competition and demand when looking to start a business but it’s a great start and was a really great learning experience.

Comments

Post a Comment

Popular posts from this blog

Writing an Ad

 This week we focused on writing and finalizing our Google Ads. I believe I have come up with some good headlines and descriptions, but I won't really know until we put them into action and see how they do. I'm excited to test out the ads and adjust as needed. I think going through with an actual campaign will be the best way to learn the ins and outs.  This is a youtube video our teacher shared last week that is a pretty thorough explanation of Google ads.  https://www.youtube.com/watch?si=DQmaymgbBfC5vjYa&v=a-JmhK9nKJk&feature=youtu.be What I will be testing out.  Headlines  Bookish Merchandise Prose Before Bros Prose Before Bros Co Literary Community Literary Designs Popular Book Designs Book Club Fits Shop Bookish Tees Merch for Readers Book Lover Merch Inspired by Bookstagram Inspired by Booktok Inspired by Indie Authors Niche Bookish Apparel Descriptions Book Sweatshirts and Tees Inspired by Your Favorite Books | Literary Community | Shop Online No...
Post a Comment
Read more

GoogleAd Keywords

Finding good keywords and avoiding bad ones is necessary for well preforming GoogleAd campaign.  A  good keyword is high quality, and relevant. It describes your product and targets your audience. It will be niche to your business and competitive in your field. It sounds like a tall order but being able to hone in your keywords will drive business to your site and offer a higher conversion rate.  Avoiding bad keywords will help to save money and grow your business quicker. I want to make my brand known as quickly as possible in order to help with word of mouth and get into the market I am striving for. If you start out advertising to the wrong market it could cause more problems trying to get into the RIGHT one.  It's similar to an indie author that I know. She started out making friend people in the "clean reads" community and really loves it but her books are a little more heavy than people in that community read so she has trouble marketing it to them. 
Post a Comment
Read more

Social Media

     This week we learned about using social media for search engine optimization and networking. Social media is a fantastic tool that is free to use. (Of course, you can spend money to help your efforts.) With many people on one or more platform, social media is helpful for reaching a large audience and establishing authority in the industry.       In order to take full advantage it is important to do your due diligence. This includes researching where your audience spends their time online to discover which platforms would be most beneficial to use. It's also important to discover what keeps your audience engaged to keep them coming back. Their engagement means they will also be sharing your content and gathering others. So, it vital to make sure that your content is in fact shareable.      Using social media for SEO means that you still need to on top of keywords and calls to action. These things are important to making your content ...
Post a Comment
Read more